![]() The number of times Instagram users shared your Reel to their story or sent it to another user. The number of times your Reel was bookmarked. The number of comments on an individual Reel. This metric tells you how many users liked your Reel. It could be higher than the number of accounts reached, since some users may watch your Reel more than once - which I would assume is the case for this Reel of three cows smooching a puppy:Ī post shared by Reels engagement metrics This is the number of times your Reel has been played. This metric tells you how many unique Instagram users saw your Reel at least once. ![]() ![]() When figuring out whether a Reel was successful or not, you should look at the following metrics: Instagram Reels reach metrics (If you need help building your social media report, check out our free template.) Reels analytics metrics Reels analytics are part of Instagram analytics and should be included in your Instagram reports as well as your larger social media reports. On a higher level, this can help you get to know your audience better and allocate your time and money to tactics that work for them. In-depth analytics can help you make better informed creative decisions and build more engaging content strategies. Reels analytics is the process of tracking, collecting and analyzing data to understand the performance of your Reels. ![]() Bonus: Download the free 10-Day Reels Challenge, a daily workbook of creative prompts that will help you get started with Instagram Reels, track your growth, and see results across your entire Instagram profile.
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